Who we are
Brand Defined
The UCLA Health brand, core mission, key message, brand pillars and personality
Brand Protection
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Brand Accessibility
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
Department Logos
UCLA Health Brand Signature
Co-branded Logos
UCLA Jonsson Comprehensive Cancer Center
Colors
Typography
Graphic Elements
Imagery
Naming, Copy & Content
How to apply brand guidelines across channels
Web
Social Media
Print
Desktop Stationery
Video
Video Guidelines
Email
Zoom Backgrounds
Powerpoint Presentations
Digital Screens
Reception Area Videos
Helpful Resources
Update Your Provider Profile
UCLAMDChat Webinars
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
Giveaway Items
Every marketing channel has its own unique conventions and best practices. Learn how to connect with your audiences using the most effective tools and techniques for each medium.
