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Brand Guidelines

Brand Guidelines

Brand Guidelines
  • Fundamentals

    Who we are

    Brand Defined

    The UCLA Health brand, core mission, key message, brand pillars and personality

    Brand Protection

    Policies, permissions and approvals to use UCLA, UCLA Health logos and marks

    Brand Accessibility

    Creating an inclusive experience for everyone

    • Brand Defined
    • Brand Protection
    • Accessibility
  • Identity

    How we look and talk

    Logos & Marks

    UCLA Health Logo

    UCLA Mattel Childrens Hospital Logo

    Department Logos

    UCLA DGSOM Logo

    UCLA Health Brand Signature

    Co-branded Logos

    UCLA Jonsson Comprehensive Cancer Center

    Colors

    Typography

    Imagery

    Naming, Copy & Content

    • Logos and Marks
    • UCLA Health Logo
    • UCLA Mattel Childrens Hospital Logo
    • UCLA Health Brand Signature
    • UCLA David Geffen School of Medicine logo
    • UCLA Jonsson Comprehensive Cancer Center
    • UCLA Health Department Logos
    • Co-branded Logos
    • Colors
    • Typography
    • Imagery
    • Naming Copy & Content
  • Application

    How to apply brand guidelines across channels

    Web

    Social Media

    Print

    Desktop Stationery

    Video

    Video Guidelines

    Email

    Zoom Backgrounds

    Powerpoint Presentations

    Digital Screens

    Reception Area Videos

    • Web
    • Print
    • Email
    • Social Media
    • Video
    • Video Guidelines
    • Zoom Backgrounds
    • Clinic Offices Digital Screens
    • Reception Area Videos
    • Powerpoint Presentations
  • Project Request Guidelines
  • Resources

    Helpful Resources

    Update Your Provider Profile

    UCLAMDChat Webinars

    Project Request Guidelines

    • Updating Your Provider Profile
  • Orders

    How to Place Orders

    Business Cards & Stationery

    Physician Announcement Cards

    Giveaway Items

    • Business Cards & Stationery
    • Physician Announcement Cards
    • Giveaway Items
  • UCLA Health
  • myUCLAhealth
  • School of Medicine

Brand Guidelines

Application

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  2. Application

Application

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Applying the Brand

Every marketing channel has its own unique conventions and best practices. Learn how to connect with your audiences using the most effective tools and techniques for each medium.

 

WebWeb
Social MediaSocial Media
VideoVideo

 

PrintPrint
EmailEmail
PresentationsPowerpoint Presentations

 

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