UCLA Health Brand Promise
The Brand Promise consists of four attributes:
I. Vision
Advancing health through the power of discovery and collaboration
II. Positioning
To informed people who demand the most advanced medicine and an active role in their healthcare, UCLA Health is the health resource that gives you the confidence that you’ve found the best partnership for getting and staying healthy.
III. Personality
A compassionate, innovative, dedicated, collaborative expert
IV. Affiliation
Self-advocates
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