UCLA Health Brand Promise

The Brand Promise consists of four attributes:

I. Vision

Advancing health through the power of discovery and collaboration

II. Positioning

To informed people who demand the most advanced medicine and an active role in their healthcare, UCLA Health is the health resource that gives you the confidence that you’ve found the best partnership for getting and staying healthy.

III. Personality

A compassionate, innovative, dedicated, collaborative expert

IV. Affiliation

Self-advocates

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