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Brand Guidelines

Brand Guidelines

Brand Guidelines
  • Fundamentals

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    Brand Defined

    The UCLA Health brand, core mission, key message, brand pillars and personality

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    • Logos and Marks
    • UCLA Health Logo
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    • UCLA Health Brand Signature
    • UCLA David Geffen School of Medicine logo
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    • Colors
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Brand Guidelines

UCLA Health Brand Signature

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UCLA Health Brand Signature

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The UCLA Health brand signature is the combination of the master logo with the tagline, “it begins with U” placed in close proximity as shown below.

The brand signature conveys more of the brand positioning and personality than just the logo by itself. It is generally used to brand advertising as well as publications such as Vital Signs and Physicians Update. It can also be appropriate for use on other marketing and promotional materials such ad brochures and postcards.

The marketing department should be consulted before using the brand signature.

UCLA Health brand signature - it begins with U


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UCLA Health Brand Signature - standard

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UCLA Health Brand Signature - reversed

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UCLA Health Brand Signature in black & white

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UCLA Health Brand Signature in white

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