The UCLA Health brand signature is the combination of the master logo with the tagline, “it begins with U” placed in close proximity as shown below.
The brand signature conveys more of the brand positioning and personality than just the logo by itself. It is generally used to brand advertising as well as publications such as Vital Signs and Physicians Update. It can also be appropriate for use on other marketing and promotional materials such ad brochures and postcards.
The marketing department should be consulted before using the brand signature.
