Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA Health Brand Signature
Naming, Copy & Content
How to apply brand guidelines across channels
Update Your Provider Profile
UCLA Health Style Guide
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
The UCLA Health brand signature is the combination of the master logo with the tagline, “it begins with U” placed in close proximity as shown below.
The brand signature conveys more of the brand positioning and personality than just the logo by itself. It is generally used to brand advertising as well as publications such as Vital Signs and Physicians Update. It can also be appropriate for use on other marketing and promotional materials such ad brochures and postcards.
The marketing department should be consulted before using the brand signature.
UCLA Health Brand Signature - standard
UCLA Health Brand Signature - reversed
UCLA Health Brand Signature in black & white
UCLA Health Brand Signature in white