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Brand Guidelines

Brand Guidelines

Brand Guidelines
  • Fundamentals

    Who we are

    Brand Defined

    The UCLA Health brand, core mission, key message, brand pillars and personality

    Brand Protection

    Policies, permissions and approvals to use UCLA, UCLA Health logos and marks

    Brand Accessibility

    Creating an inclusive experience for everyone

    • Brand Defined
    • Brand Protection
    • Accessibility
  • Identity

    How we look and talk

    Logos & Marks

    UCLA Health Logo

    UCLA Mattel Childrens Hospital Logo

    Department Logos

    UCLA DGSOM Logo

    UCLA Health Brand Signature

    Co-branded Logos

    UCLA Jonsson Comprehensive Cancer Center

    Colors

    Typography

    Imagery

    Naming, Copy & Content

    • Logos and Marks
    • UCLA Health Logo
    • UCLA Mattel Childrens Hospital Logo
    • UCLA Health Brand Signature
    • UCLA David Geffen School of Medicine logo
    • UCLA Jonsson Comprehensive Cancer Center
    • UCLA Health Department Logos
    • Co-branded Logos
    • Colors
    • Typography
    • Imagery
    • Naming Copy & Content
  • Application

    How to apply brand guidelines across channels

    Web

    Social Media

    Print

    Desktop Stationery

    Video

    Video Guidelines

    Email

    Zoom Backgrounds

    Powerpoint Presentations

    Digital Screens

    Reception Area Videos

    • Web
    • Print
    • Email
    • Social Media
    • Video
    • Video Guidelines
    • Zoom Backgrounds
    • Clinic Offices Digital Screens
    • Reception Area Videos
    • Powerpoint Presentations
  • Project Request Guidelines
  • Resources

    Helpful Resources

    Update Your Provider Profile

    UCLAMDChat Webinars

    Project Request Guidelines

    • Updating Your Provider Profile
  • Orders

    How to Place Orders

    Business Cards & Stationery

    Physician Announcement Cards

    Giveaway Items

    • Business Cards & Stationery
    • Physician Announcement Cards
    • Giveaway Items
  • UCLA Health
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Brand Guidelines

Co-branded Logos

  1. Home
  2. Identity
  3. Co-branded Logos

Co-branded Logos

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There are agreements that UCLA Health enters into which require a co-branded logo solution, such as the Los Angeles Lakers partnership.

Please contact UCLA Health Marketing for assistance with programs, initiatives and partnerships. For partnerships with third parties (any non-UCLA organization, company, etc.), please submit a request at marks.ucla.edu.

 

The minimum clear space, minimum size and logo color requirements are the same as those for the UCLA Health logo.

UCLA Health Lakers Logo

UCLA Health Lakers Logo on black

Co-branded logos may only appear in two color options relative to the UCLA Health logo:

  • White letters reversed out of UCLA Blue box; Health in black for use on a on a white background
  • White letters reversed out of a UCLA Blue box; Health in white for use on a black background

Always use the official logo artwork to assure logo colors are correct. The colors were meticulously assigned to create continuity and consistency.

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