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Email is one of the most common channels for marketing and communications at UCLA Health. Here, you’ll find best practices and guides to help you send more effective email campaigns.
Your email signature is like a digital business card — it provides contact information and visually connects you with UCLA Health.
Joe Bruin Director, Patient ServicesUCLA Health
Office: 310-XXX-XXXX Mobile: 310-XXX-XXXX [email protected] www.uclahealth.org
Office: 310-XXX-XXXXMobile: 310-XXX-XXXX [email protected] www.uclahealth.org
Using the Email Signature:
Outlook for Windows
To create new signature:
To use existing signature:
Outlook for Mac
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This guide is intended to help you create more effective and stylistically consistent email campaigns. While it covers best practices for common email attributes, it’s not an exhaustive list of UCLA Health style and design guidelines. For a more thorough list, refer to the Identity sections of these guidelines. There are sections to this guide. You may click on any section to jump ahead.
Subject lines | Preheaders | Copy | Call to action | Design | Lists & unsubscribes | Accessibility | Tools & resources
Here are a few tips:
An email preheader is an additional line of preview text that displays in the inbox after the subject line. The preheader gives the recipient a better idea of what the email is about, and whether they should open it.
Email attention spans are short. Be concise with your copy and use email as a gateway to a landing page, where conversations and longer interactions happen.
AP Style is the preferred style for UCLA Health email communications. For more on copy and tone, see the UCLA Health Copy and Editorial section of Brand Guidelines.
A CTA (call-to-action) links readers to external content or asks them to do something. It is one of the most important pieces of content in an email.
UCLA Health templates have been designed to help you create a cohesive look and structure.
Always practice mindful use of mass email to be respectful of your recipients’ time and attention. Emails must display an unsubscribe button or link.
Email accessibility is the practice of designing your emails so that people with disabilities or assisted devices can view and interact with the content. UCLA Health templates are designed to help ensure that your emails are compliant.
For more in-depth email standards and best practices, take advantage of the resources below:
Subject Lines and Preheaders
Call to Action
Lists and Unsubscribe
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