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Brand Guidelines

Brand Guidelines

Brand Guidelines
  • Fundamentals

    Who we are

    Brand Defined

    The UCLA Health brand, core mission, key message, brand pillars and personality

    Brand Protection

    Policies, permissions and approvals to use UCLA, UCLA Health logos and marks

    Brand Accessibility

    Creating an inclusive experience for everyone

    • Brand Defined
    • Brand Protection
    • Accessibility
  • Identity

    How we look and talk

    Logos & Marks

    UCLA Health Logo

    UCLA Mattel Childrens Hospital Logo

    Department Logos

    UCLA DGSOM Logo

    UCLA Health Brand Signature

    Co-branded Logos

    UCLA Jonsson Comprehensive Cancer Center

    Colors

    Typography

    Graphic Elements

    Imagery

    Naming, Copy & Content

    • Logos and Marks
    • UCLA Health Logo
    • UCLA Mattel Childrens Hospital Logo
    • UCLA Health Brand Signature
    • UCLA David Geffen School of Medicine logo
    • UCLA Jonsson Comprehensive Cancer Center
    • UCLA Health Department Logos
    • Co-branded Logos
    • Colors
    • Typography
    • Graphic Elements
    • Imagery
    • Naming Copy & Content
  • Application

    How to apply brand guidelines across channels

    Web

    Social Media

    Print

    Desktop Stationery

    Video

    Video Guidelines

    Email

    Zoom Backgrounds

    Powerpoint Presentations

    Digital Screens

    Reception Area Videos

    • Web
    • Print
    • Email
    • Social Media
    • Video
    • Video Guidelines
    • Zoom Backgrounds
    • Clinic Offices Digital Screens
    • Reception Area Videos
    • Powerpoint Presentations
  • Project Request Guidelines
  • Resources

    Helpful Resources

    Update Your Provider Profile

    UCLAMDChat Webinars

    Project Request Guidelines

    • Updating Your Provider Profile
  • Orders

    How to Place Orders

    Business Cards & Stationery

    Physician Announcement Cards

    Giveaway Items

    • Business Cards & Stationery
    • Physician Announcement Cards
    • Giveaway Items
  • UCLA Health
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  • School of Medicine

Brand Guidelines

Graphic Elements

  1. Home
  2. Identity
  3. Graphic Elements

Graphic Elements

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U graphic

U graphic

Keeping U on top of your game

When appropriate, the U Graphic (shown below) can be used by itself or in conjunction with one of the approved U Phrases within the next section. It can also be used in headlines for advertising and collateral.

The U Graphic is the iconic representation of both UCLA Health and the patients we serve. In essence, it symbolizes partnership—the partnership between our patients and the world-class doctors, researchers, nurses and staff, who are all dedicated to making a difference in peoples’ lives by providing the finest medical care and treatments available today.

It is important not to modify the U Graphic or U Phrases in any way as it will detract from the integrity of the UCLA Health brand. Please remember that any graphic representations of the U Graphic or U Phrases must be approved by the Marketing department before they are published.

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Phrases with U Graphic

Phrases with U Graphic

The approved U Phrases (shown below) can be used on their own or together to provide additional opportunites to further bolster the UCLA Health brand message.

The U Phrases represent both UCLA Health and the patients we serve. In essence, they symbolize partnership—the partnership between our patients and the world-class doctors, researchers, nurses and staff, who are all dedicated to making a difference in peoples lives by providing the finest personal care and treatments available today.

There are three tiers of approved U Phrases to choose from. Whenever possible, look to use the primary phrase first. Secondary or tertiary phrases can be used in lieu of the primary phrase if they help support specific messaging points or imagery within the marketing piece you are creating.

It is important not to modify the U Phrases in any way as it will detract from the integrity of the UCLA Health brand. Please remember that any graphic representations of the U Phrases must be approved by the Marketing department before they are published.

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App icons

App icons

App Icons have been created for a suite of mobile apps for UCLA Health.

It is important not to modify any App Icon in any way as it will detract from the integrity of the UCLA Health brand. Please remember that any graphic representations using one of our App Icons must be approved by the Marketing department before they are published.

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Download

U Cube

U Graphic in multiple colors

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it begins with U

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an innovative U

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an inspired U

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a caring U

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a community of U

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a confident U

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a giving U

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a happy U

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a healthy U

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an educated U

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an informed U

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