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Brand Guidelines

Brand Guidelines

Brand Guidelines
  • Fundamentals

    Who we are

    Brand Defined

    The UCLA Health brand, core mission, key message, brand pillars and personality

    Brand Protection

    Policies, permissions and approvals to use UCLA, UCLA Health logos and marks

    Brand Accessibility

    Creating an inclusive experience for everyone

    • Brand Defined
    • Brand Protection
    • Accessibility
  • Identity

    How we look and talk

    Logos & Marks

    UCLA Health Logo

    UCLA Mattel Childrens Hospital Logo

    Department Logos

    UCLA DGSOM Logo

    UCLA Health Brand Signature

    Co-branded Logos

    UCLA Jonsson Comprehensive Cancer Center

    Colors

    Typography

    Graphic Elements

    Imagery

    Naming, Copy & Content

    • Logos and Marks
    • UCLA Health Logo
    • UCLA Mattel Childrens Hospital Logo
    • UCLA Health Brand Signature
    • UCLA David Geffen School of Medicine logo
    • UCLA Jonsson Comprehensive Cancer Center
    • UCLA Health Department Logos
    • Co-branded Logos
    • Colors
    • Typography
    • Graphic Elements
    • Imagery
    • Naming Copy & Content
  • Application

    How to apply brand guidelines across channels

    Web

    Social Media

    Print

    Desktop Stationery

    Video

    Video Guidelines

    Email

    Zoom Backgrounds

    Powerpoint Presentations

    Digital Screens

    Reception Area Videos

    • Web
    • Print
    • Email
    • Social Media
    • Video
    • Video Guidelines
    • Zoom Backgrounds
    • Clinic Offices Digital Screens
    • Reception Area Videos
    • Powerpoint Presentations
  • Project Request Guidelines
  • Resources

    Helpful Resources

    Update Your Provider Profile

    UCLAMDChat Webinars

    Project Request Guidelines

    • Updating Your Provider Profile
  • Orders

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    Business Cards & Stationery

    Physician Announcement Cards

    Giveaway Items

    • Business Cards & Stationery
    • Physician Announcement Cards
    • Giveaway Items
  • UCLA Health
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Brand Guidelines

Identity

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Identity

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Logos and Marks

 

Overview

Caught up in the size and complexity of UCLA Health and the excitement of new research and academic programs, it’s tempting to create and use “custom” logos. But the UCLA Health story is best told within a consistent framework, including disciplined use of logos and marks. UCLA Health’s logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage.

The health sciences at UCLA are organized under the UCLA Health brand umbrella. There are two different categories of operating units: clinical and academic. The clinical enterprise follows the UCLA Health identity system. Academic units follow the UCLA identity system.

For example, the medical school is an academic unit, so it would follow the UCLA identity system. The UCLA Stein Eye Institute treats patients in a clinical setting, so it follows the UCLA Health identity system.

 

UCLA Health logo

UCLA Health Logo

The UCLA Health logo is the core graphic used to identify the clinical practice for UCLA health sciences, its ambulatory practices, programs and initiatives. It is also used to identify UCLA’s four hospitals.

Learn more

 


Exceptions

There are a few exceptions for the core graphic used to represent certain donor sponsored hospitals, centers and institutes:

  • UCLA Mattel Children’s Hospital
  • Jonsson Comprehensive Cancer Center
  • Semel Institute for Neuroscience and Human Behavior
  • Eli & Edythe Broad Center of Regenerative Medicine & Stem Cell research
Broad Stem Cell Research Center Logo
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