Logos and Marks
Overview
Caught up in the size and complexity of UCLA Health and the excitement of new research and academic programs, it’s tempting to create and use “custom” logos. But the UCLA Health story is best told within a consistent framework, including disciplined use of logos and marks. UCLA Health’s logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage.
The health sciences at UCLA are organized under the UCLA Health brand umbrella. There are two different categories of operating units: clinical and academic. The clinical enterprise follows the UCLA Health identity system. Academic units follow the UCLA identity system.
For example, the medical school is an academic unit, so it would follow the UCLA identity system. The UCLA Stein Eye Institute treats patients in a clinical setting, so it follows the UCLA Health identity system.
UCLA Health logo
The UCLA Health logo is the core graphic used to identify the clinical practice for UCLA health sciences, its ambulatory practices, programs and initiatives. It is also used to identify UCLA’s four hospitals.
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Exceptions
There are a few exceptions for the core graphic used to represent certain donor sponsored hospitals, centers and institutes:
- UCLA Mattel Children’s Hospital
- Jonsson Comprehensive Cancer Center
- Semel Institute for Neuroscience and Human Behavior
- Eli & Edythe Broad Center of Regenerative Medicine & Stem Cell research
