Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA Health Brand Signature
Naming, Copy & Content
How to apply brand guidelines across channels
Update Your Provider Profile
UCLA Health Style Guide
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
Caught up in the size and complexity of UCLA Health and the excitement of new research and academic programs, it’s tempting to create and use “custom” logos. But the UCLA Health story is best told within a consistent framework, including disciplined use of logos and marks. UCLA Health’s logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage.
The health sciences at UCLA are organized under the UCLA Health brand umbrella. There are two different categories of operating units: clinical and academic. The clinical enterprise follows the UCLA Health identity system. Academic units follow the UCLA identity system.
For example, the medical school is an academic unit, so it would follow the UCLA identity system. The UCLA Stein Eye Institute treats patients in a clinical setting, so it follows the UCLA Health identity system.
The UCLA Health logo is the core graphic used to identify the clinical practice for UCLA health sciences, its ambulatory practices, programs and initiatives. It is also used to identify UCLA’s four hospitals.
There are a few exceptions for the core graphic used to represent certain donor sponsored hospitals, centers and institutes: