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Brand Guidelines

Brand Guidelines

Brand Guidelines
  • Fundamentals

    Who we are

    Brand Defined

    The UCLA Health brand, core mission, key message, brand pillars and personality

    Brand Protection

    Policies, permissions and approvals to use UCLA, UCLA Health logos and marks

    Brand Accessibility

    Creating an inclusive experience for everyone

    • Brand Defined
    • Brand Protection
    • Accessibility
  • Identity

    How we look and talk

    Logos & Marks

    UCLA Health Logo

    UCLA Mattel Childrens Hospital Logo

    Department Logos

    UCLA DGSOM Logo

    UCLA Health Brand Signature

    Co-branded Logos

    UCLA Jonsson Comprehensive Cancer Center

    Colors

    Typography

    Imagery

    Naming, Copy & Content

    • Logos and Marks
    • UCLA Health Logo
    • UCLA Mattel Childrens Hospital Logo
    • UCLA Health Brand Signature
    • UCLA David Geffen School of Medicine logo
    • UCLA Jonsson Comprehensive Cancer Center
    • UCLA Health Department Logos
    • Co-branded Logos
    • Colors
    • Typography
    • Imagery
    • Naming Copy & Content
  • Application

    How to apply brand guidelines across channels

    Web

    Social Media

    Print

    Desktop Stationery

    Video

    Video Guidelines

    Email

    Zoom Backgrounds

    Powerpoint Presentations

    Digital Screens

    Reception Area Videos

    • Web
    • Print
    • Email
    • Social Media
    • Video
    • Video Guidelines
    • Zoom Backgrounds
    • Clinic Offices Digital Screens
    • Reception Area Videos
    • Powerpoint Presentations
  • Project Request Guidelines
  • Resources

    Helpful Resources

    Update Your Provider Profile

    UCLAMDChat Webinars

    Project Request Guidelines

    • Updating Your Provider Profile
  • Orders

    How to Place Orders

    Business Cards & Stationery

    Physician Announcement Cards

    Giveaway Items

    • Business Cards & Stationery
    • Physician Announcement Cards
    • Giveaway Items
  • UCLA Health
  • myUCLAhealth
  • School of Medicine

Brand Guidelines

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Select the desired entity name by clicking on the menu below. The template will automatically download to your computer as a Microsoft Word document.

Once the template is downloaded, open the file, highlight the appropriate field and begin typing.

Please note: This template is for generating letterheads from your desktop. If you wish to print a letter on company letterhead, please use the template for imprinting on letterhead shells.

Systems and hospitals

  • UCLA Health
  • Mattel Children's Hospital UCLA

Community practice network

  • Brentwood
  • Children's Health Center
  • Geriatric Medicine
  • Internal Medicine
  • Iris Cantor Women's Health Center
  • Family Health Center
  • Malibu
  • Manhattan Beach
  • Medical Group
  • Internal Medicine Consultants of Santa Monica
  • Santa Monica 15th Street
  • Santa Monica 16th Street
  • Santa Monica Bay Physicians
  • Santa Monica Parkside
  • Santa Monica Pediatrics
  • West Los Angeles Pediatrics
  • West Washington

Specialty hospitals and facilities

  • Institute of Urologic Oncology
  • Jonsson Comprehensive Cancer Center

Other

  • Auxiliary
  • Blood & Platelet Center
  • Faculty Group

 

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