The purpose of these guidelines is to establish clear direction for faculty, staff, and trainees of the David Geffen School of Medicine at UCLA, and the UCLA Medical Enterprise, in their interactions with industry representatives. Relationships with commercial interests in the health care sector frequently promote the educational, clinical, and research missions of the School of Medicine and the Medical Enterprise. These interactions also may, however, create conflicts of interest, improper influence on decision-making, or the appearance of impropriety. Recent research indicates that industry activities, such as the provision of gifts of nominal value, may affect health care provider behavior and decisions. The Faculty Executive Committee of the School of Medicine believes that these guidelines will enhance positive and constructive working relationships with industry and minimize any questions about improper influence of sales and marketing activities in the School.