On October 18, 2020, the 21st Party on the Pier shifted to a virtual event and raised more than $700,000 for UCLA Mattel Children’s Hospital. This signature fundraiser, sponsored by Mattel, provides crucial unrestricted support for a wide variety of high-priority programs. Funding advances children’s-health initiatives, research and innovative discoveries that improve the lives of young patients treated at UCLA Mattel Children’s Hospital and around the world.
Registered guests, patient families and sponsors enjoyed access to the event website, featuring a main stage program that aired at 11 a.m. and a virtual pier that included a variety of games, activities and exclusive programming. Incorporating elements from the in-person event, normally held on the Santa Monica Pier, participants enjoyed celebrity guest appearances, an event kit filled with Mattel toys and the opportunity to explore a virtual beach-themed pier with games and activities throughout the day.
Notable talent who participated in the event included Rico and Raini Rodriguez, Jake T. Austin, Barbie, The BeatBuds, Cheryl Burke, former Los Angeles Laker Michael Cooper, UCLA Men’s Head Basketball Coach Mick Cronin, Mattel president and COO Richard Dickson, Danielle Fishel, London and Sedona Fuller, Laker Girls Cameryn Hernandez and Janaya Cradle, Vanessa and Nick Lachey, Los Angeles Dodger Gavin Lux, JD McCrary, UCLA gymnast Katelyn Ohashi, Los Angeles Dodgers Foundation CEO Nichol Whiteman, Phil Wright, and many more. Grammy Award-winning artist John Legend closed the program with a special prerecorded performance.
The event co-chairs, Hillary Milken and Loris Lunsford, and the entire event-planning committee helped make the event a success. Due to the virtual nature of the event and generous support of the sponsors, all the patients at UCLA Mattel Children’s Hospital were given free access to Party on the Pier, and everyone received a pizza lunch donated by Mattel to complement the Wolfgang Puck Catering pizza-dough recipe featured in the event kits.
Additional major sponsors include the Michael and Lori Milken Family Foundation, Dr. Neal and Beth Cutler, Dr. Organic Mommy, Mia and John Janick, the Los Angeles Dodgers Foundation, the Anthony and Jeanne Pritzker Family Foundation, Ellen and Richard Sandler, Iris and Michael Smith, Wolfgang Puck Catering and Wachtell, Lipton, Rosen & Katz.
For more information, contact Danielle Dietz at: 310-694-6539