The UCLA Health Colorectal Cancer Awareness Campaign, launched in 2019, is the first system-wide cancer awareness and prevention effort at UCLA. The campaign is a health leadership commitment to increase colorectal cancer and screening awareness in the UCLA Health patient, provider, and staff community and in the greater Los Angeles area, including medically underserved populations. The multi-faceted campaign has included public awareness events, Dress in Blue Day, patient and provider education, patient-directed educational videos, community lectures, radio and media appearances, employee wellness and nutrition lectures, and a social media campaign. March 2020-2021, the campaign adapted to provide virtual screening and awareness messages due to COVID-19 and has evolved to include a stronger focus on stool testing to allow patients access to screening from home. In-person events resumed March 2022.

 

Each year, through the campaign, we are making every effort to increase awareness about colorectal cancer risk and screening among UCLA Health patients, providers and employees. UCLA Health patients, healthcare professionals, and staff have enjoyed a variety of activities at UCLA Health and in the community, including:

  • Dress in Blue Day for colorectal cancer awareness - campaign photos
  • Curated video gallery including videos on FIT instructions, new screening guidelines, bowel prep options, screening options and more
  • Grand Rounds lectures on colorectal cancer at Ronald Reagan and Santa Monica
  • Community lectures on colorectal cancer and screening
  • Community health fairs
  • Inflatable colon walk-through tunnel - KABC-TV and KVEA-TV 
  • Newsletter articles on colon cancer
  • Quality improvement efforts
  • Our stories
  • Media highlights: Univision and  KABC-TV