UCLA Health Recognized at the 2022 eHealthcare Leadership Awards
The eHealthcare Leadership Awards, now in its 23rd year, recognizes exceptional websites, marketing and digital communications. More than 1,000 entries come from a wide range of healthcare organizations including hospitals, health systems, physician groups, health plans, online health organizations, pharmaceutical/medical equipment companies, and more.
UCLA Health received the following eHealthcare Awards, which included two Platinum awards, three Gold awards and six Silver awards:
Best Doctor Directory
Platinum Award: “To connect patients with providers, UCLA Health uses smart search options, robust physician profiles and sophisticated digital tools”
Best Digital Leadership in HEDI
Platinum Award: “California’s top ranked health system launches the Homeless Healthcare Collaborative to expand access to equitable, high-quality health care for people experiencing homelessness in Los Angeles”
Best Integrated Marketing Campaign
Gold Award: “Who you are is who we serve: A UCLA Health digital campaign to celebrate LGBTQ+ audiences”
Best Long Video Content
This new category for 2022 includes longer form video content (2 minutes or longer).
Gold Award: “UCLA Health video captures two brothers reunited by a pioneering transplant procedure”
Best Healthcare Podcast
Gold Award: “UCLA Health’s BrainSPORT Podcast tackles today’s most pressing brain injury and brain health topics”
Best Email Content
This new category for 2022 focuses on the best healthcare content delivered as an email.
Silver Award: “UCLA Health promotes innovative mental health research through email newsletter”
Best Digital Internal Communications
Silver Award: “UCLA’s Global Handwashing Day campaign boosts medical staff compliance by 30%”
Silver Award: “UCLA Health develops innovative internal platform to build a sense of community and combat burnout”
Best Landing Page or Microsite
Silver Award: “Continuous evaluation and optimization increased conversion rate of UCLA Health’s primary care landing page by 256%”
Best Short Video Content
This new category for 2022 includes videos under 2 minutes in length. Videos deployed as TV advertisements, web video, TikTok, Reels, YouTube or on any other platform are eligible.
Silver Award: “Neurosurgeon Langston Holly, MD, takes us through his journey from childhood to a ceremonial first pitch honoring his favorite player, Jackie Robinson”
Best Use of Artificial Intelligence in Healthcare Marketing
This new award category for 2022 focuses on how artificial intelligence (AI) and machine learning (ML) are successfully applied to improve data-driven marketing priorities.
Silver Award: “How UCLA Health integrated an open scheduling feature into our chatbot to drive new patient acquisition and improve patient retention”
The eHealthcare Leadership Awards recognize the work that has gone into creating outstanding health websites and digital initiatives. They highlight the role of digital communications in achieving healthcare organizations’ business objectives. Winners of the 2022 Annual eHealthcare Leadership Awards were announced Nov. 9 at a special presentation in Miami during the Healthcare Internet Conference (HCIC).