Overview
UCLA Health brand fonts have been carefully selected to support the brand personality and to meet the diverse communication needs to its equally diverse audience.
Web fonts
P22 Mackinac — As we work to articulate the incredible care we deliver to patients, we are expanding our universe of accepted typefaces to include the Adobe font: P22 Mackinac. The typeface is elegant and approachable. It provides clarity and gravitas while remaining warm and accessible. It is to be primarily used as a headline font.
Trade Gothic Next — a classic sans serif font family that is used for body text.
Older websites:
Proxima Nova — a sans serif font family that is currently used for the website and digital communications where a custom web font can be used.
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Print Fonts
Interstate — a sans serif font family that is used for advertising and many patient communications. It was chosen for its modern and friendly appearance.
Minion — a classic serif font family that is easy to read. It is used mainly for body text in collateral and publications.
Trade Gothic, Trade Gothic Condensed — a classic sans serif font family that is used for collateral and publications, for headlines, subheads and body text.
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Fonts for digital communications
Helvetica and Arial — are the default font families used for presentations, email, social media, web and digital communications. Helvetica is a standard font on Macintosh computers; Arial is the preferred equivalent on the PC platform.
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Fonts for internal communications
Helvetica and Arial — are the default font families used for all internal communications and correspondance. Helvetica is a standard font on Macintosh computers; Arial is the preferred equivalent on the PC platform.
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Additional Headline Font
Balboa — a sans serif font family that is used for headlines, and features a couple of condensed weights that work best in all caps. It was chosen for its boldness and fresh editorial-friendly design.
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