Overview
UCLA Health brand fonts have been carefully selected to support the brand personality and to meet the diverse communication needs to its equally diverse audience.
Primary fonts for print
The primary brand fonts are:
Interstate — a sans serif font family that is used for advertising and many patient communications. It was chosen for its modern and friendly appearance.
Minion — a classic serif font family that is easy to read. It is used mainly for body text in collateral and publications.
Trade Gothic, Trade Gothic Condensed — a classic sans serif font family that is used for collateral and publications, for headlines, subheads and body text.
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Web fonts
Proxima Nova — a sans serif font family that is currently used for the website and digital communications where a custom web font can be used.
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Fonts for digital communications
Helvetica and Arial — are the default font families used for presentations, email, social media, web and digital communications. Helvetica is a standard font on Macintosh computers; Arial is the preferred equivalent on the PC platform.
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Fonts for internal communications
Helvetica and Arial — are the default font families used for all internal communications and correspondance. Helvetica is a standard font on Macintosh computers; Arial is the preferred equivalent on the PC platform.
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