Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA Health Brand Signature
Naming, Copy & Content
How to apply brand guidelines across channels
Update Your Provider Profile
UCLA Health Style Guide
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
UCLA Health brand fonts have been carefully selected to support the brand personality and to meet the diverse communication needs to its equally diverse audience.
The primary brand fonts are:
Interstate — a sans serif font family that is used for advertising and many patient communications. It was chosen for its modern and friendly appearance.
Minion — a classic serif font family that is easy to read. It is used mainly for body text in collateral and publications.
Trade Gothic, Trade Gothic Condensed — a classic sans serif font family that is used for collateral and publications, for headlines, subheads and body text.
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Proxima Nova — a sans serif font family that is currently used for the website and digital communications where a custom web font can be used.
Helvetica and Arial — are the default font families used for presentations, email, social media, web and digital communications. Helvetica is a standard font on Macintosh computers; Arial is the preferred equivalent on the PC platform.
Helvetica and Arial — are the default font families used for all internal communications and correspondance. Helvetica is a standard font on Macintosh computers; Arial is the preferred equivalent on the PC platform.