Brand Identity

Woodland Hills exterior


Welcome to the UCLA Health Center for Brand Excellence. Here, you’ll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand.

Who can use this site

All members of the UCLA Health family are welcome to explore this site. However, only UCLA Health faculty and staff may download assets. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects.

With written approval from UCLA Health Marketing. UCLA Health employees and partners can use the following guidelines to produce digital assets on a case-by-case basis.

Expanding brand guidelines to promote inclusivity

As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand.