Logos and Marks
Caught up in the size and complexity of UCLA Health and the excitement of new research and academic programs, it’s tempting to create and use “custom” logos. But the UCLA Health story is best told within a consistent framework, including disciplined use of logos and marks. UCLA Health’s logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage.
The health sciences at UCLA are organized under the UCLA Health brand umbrella. There are two different categories of operating units: clinical and academic. The clinical enterprise follows the UCLA Health identity system. Academic units follow the UCLA identity system.
For example, the medical school is an academic unit, so it would follow the UCLA identity system. The UCLA Stein Eye Institute treats patients in a clinical setting, so it follows the UCLA Health identity system.