Video
Video Guidelines
UCLA Heath and the David Geffen School of Medicine (DGSOM) must adhere to video production guidelines to ensure that we have brand consistency and comply with accessibility rules for all video content.
If you want to request marketing support to produce a custom video, including a provider bio video, webinar video or patient education video, please learn more about how to make a request or go here to make a request.
If you are producing a video or are a video production vendor, please reference the following toolkits for accessibility and brand guidance:
Video Outro Cards
If you have created your own video, please add a branded outro card to maintain brand consistency.
Photography and Filming Policy
Photography or filming or any type of video or other recording by any means of patients or staff is strictly prohibited unless it meets the requirements in UCLA Health Policy 0308, which is intended to protect the confidentiality and privacy of patients and staff while allowing photography or videography under appropriate circumstances. Filming by third parties on UCLA property for any commercial purpose is strictly prohibited unless a permit is first issued by the Campus Events Office. Documentary filming, reality shows, and similar productions are generally not supported by the University.
Types of Photography
- Photography for Clinical Purposes
- Photography for Educational Purposes
- Photography for News Reporting, Documentary Films or Other Media
- Commercial Photography
- Patient Personal Photography
Consents
Videos and photos consents:
- Photography of patients (other than Photography in Section II.a or II.e) requires a signed HIPAA Authorization in advance of such Photography (HS Form #30910 and Form #10844 for News Stories or Promotional Materials, and Form # 10069 for use by UCLA for Educational Purposes). Authorizations must be placed in the patient’s medical record.
- Photography of staff for commercial purposes or by UCLA Health Marketing requires a written consent executed by the staff in advance of such Photography.
- Photography of staff by patients for Personal Photography in Section II.e requires the verbal consent of the staff in advance of such Photography.
Photo and Video Shoots and permits
Marketing photography/videography requires approval and oversight of the UCLA Health Marketing office. Photography involving a commercial filming permit from the Events Office requires oversight and approval by the Campus Events Office. See Section B. parts 1 & 2 of Policy 863.
Photography/videography by news media organizations, documentary filmmakers and other media deemed to have significant news or institutional value require approval and oversight by the UCLA Health Media Relations Office.
If you hire an outside photographer or videographer, you need to work with purchasing to ensure the individual has appropriate liability insurance. You should engage the photographer on a work-for-hire basis, or obtain a written agreement that UCLA will have unlimited usage rights to the photography or videography.