The UCLA Health identity is verbal as well as visual: what we say and how we say it creates an instant impression of UCLA Health. Here are some of the basics about names and naming, headlines and copy, and editorial style to help reflect the health system’s unique voice and identity.
Names and naming
UCLA and Entity Names in Text
When a UCLA Health entity is mentioned in a headline or text, always use the full, proper name of the entity. In most cases, the brand descriptor follows UCLA, as shown in UCLA Health.
Do not use ‘the’ in text before ‘UCLA Health’ or the names of the hospitals: ‘UCLA Mattel Children’s Hospital’ not “the UCLA Mattel Children’s Hospital”.
The Marketing department can provide you with a complete list of proper entity names and answer any questions you may have about the naming and logo systems.
Use in text
Use full name at first mention in text: At the UCLA Stein Eye Institute, patient care is... “Stein Eye” or “the Institute” may then be used in subsequent references. Do NOT use “SteinEye” {no space between words} in text.
Stein Eye Institute full reference
- UCLA Stein Eye Institute
Department of Ophthalmology
UCLA David Geffen School of Medicine
Names of buildings
- Jules Stein Building
- Doris Stein Building
- Edie & Lew Wasserman Building
An ampersand (&) is always used in the name Edie & Lew Wasserman Building. Use full name at first mention in text: The Edie & Lew Wasserman Building is located at... In subsequent references, “the Wasserman Building” may be used.
