Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA DGSOM Logo
UCLA Jonsson Comprehensive Cancer Center
Naming, Copy & Content
How to apply brand guidelines across channels
Reception Area Videos
Update Your Provider Profile
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
Welcome to the UCLA Health Center for Brand Excellence. Here, you’ll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand.
All members of the UCLA Health family are welcome to explore this site. However, only UCLA Health faculty and staff may download assets. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects.
With written approval from UCLA Health Marketing. UCLA Health Marketing employees and practitioners can use the following guidelines to produce digital assets on a case-by-case basis.
As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand.
Learn more about myUCLAhealth