The UCLA Health brand encompasses the work of many different people. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. Brand Guidelines is designed to help you tell this story more effectively — and harness the power of the UCLA Health brand in your work.
Fundamentals
Start with the brand fundamentals, including the UCLA Health mission and key messages, as well as basic rules for accessibility and permissions.
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Identity elements
Consistent use of the UCLA Health logo, color palette and fonts makes it easier for our audiences to connect with our messages.
Applying the brand
Every marketing channel has its own unique conventions and best practices. Learn how to connect with your audiences using the most effective tools and techniques for each medium.
Tools and resources
These additional resources will help you learn new skills, best practices and terminology.
Who can use this site
All members of the UCLA Health family are welcome to explore this site. However, only UCLA Health faculty and staff may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects.
Expanding brand guidelines to promote inclusivity
As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand. With written approval from the Brand + Creative Team, UCLA Health employees and practitioners can use the following guidelines to produce digital assets on a case-by-case basis. Print assets must still adhere to the historical color palette.
