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Brand Guidelines

Brand Guidelines

Brand Guidelines
  • Fundamentals

    Who we are

    Brand Defined

    The UCLA Health brand, core mission, key message, brand pillars and personality

    Brand Protection

    Policies, permissions and approvals to use UCLA, UCLA Health logos and marks

    Brand Accessibility

    Creating an inclusive experience for everyone

    • Brand Defined
    • Brand Protection
    • Accessibility
  • Identity

    How we look and talk

    Logos & Marks

    UCLA Health Logo

    UCLA Mattel Childrens Hospital Logo

    Department Logos

    UCLA DGSOM Logo

    UCLA Health Brand Signature

    Co-branded Logos

    UCLA Jonsson Comprehensive Cancer Center

    Colors

    Typography

    Imagery

    Naming, Copy & Content

    • Logos and Marks
    • UCLA Health Logo
    • UCLA Mattel Childrens Hospital Logo
    • UCLA Health Brand Signature
    • UCLA David Geffen School of Medicine logo
    • UCLA Jonsson Comprehensive Cancer Center
    • UCLA Health Department Logos
    • Co-branded Logos
    • Colors
    • Typography
    • Imagery
    • Naming Copy & Content
  • Application

    How to apply brand guidelines across channels

    Web

    Social Media

    Print

    Desktop Stationery

    Video

    Video Guidelines

    Email

    Zoom Backgrounds

    Powerpoint Presentations

    Digital Screens

    Reception Area Videos

    • Web
    • Print
    • Email
    • Social Media
    • Video
    • Video Guidelines
    • Zoom Backgrounds
    • Clinic Offices Digital Screens
    • Reception Area Videos
    • Powerpoint Presentations
  • Project Request Guidelines
  • Resources

    Helpful Resources

    Update Your Provider Profile

    UCLAMDChat Webinars

    Project Request Guidelines

    • Updating Your Provider Profile
  • Orders

    How to Place Orders

    Business Cards & Stationery

    Physician Announcement Cards

    Giveaway Items

    • Business Cards & Stationery
    • Physician Announcement Cards
    • Giveaway Items
  • UCLA Health
  • myUCLAhealth
  • School of Medicine

Brand Guidelines

it begins with u

The UCLA Health brand encompasses the work of many different people. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. Brand Guidelines is designed to help you tell this story more effectively — and harness the power of the UCLA Health brand in your work.

Fundamentals

Start with the brand fundamentals, including the UCLA Health mission and key messages, as well as basic rules for accessibility and permissions.

Learn more


Identity elements

Consistent use of the UCLA Health logo, color palette and fonts makes it easier for our audiences to connect with our messages.

Logos

Logos 

Colors

Colors

Typography

Typography

Imagery

Imagery


Applying the brand

Every marketing channel has its own unique conventions and best practices. Learn how to connect with your audiences using the most effective tools and techniques for each medium.

Print

Print

Web

Web

Email

Email

Social Media

Social Media

video

Video

Powerpoint presentation

Powerpoint Presentations


Tools and resources

These additional resources will help you learn new skills, best practices and terminology.

Glossary

Glossary (PDF 52KB)

Resources

Resources


Who can use this site

All members of the UCLA Health family are welcome to explore this site. However, only UCLA Health faculty and staff may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects.


Expanding brand guidelines to promote inclusivity

As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand. With written approval from the Brand + Creative Team, UCLA Health employees and practitioners can use the following guidelines to produce digital assets on a case-by-case basis. Print assets must still adhere to the historical color palette.

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