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The UCLA Health brand, core mission, key message, brand pillars and personality
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Creating an inclusive experience for everyone
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Logos & Marks
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UCLA Mattel Children’s Hospital Logo
UCLA DGSOM Logo
UCLA Health DGSOM Logo
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How to apply brand guidelines across channels
Reception Area Videos
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Video is a powerful and increasingly popular marketing medium for UCLA Health. In this section, you’ll learn how to create captions for your videos to make sure they are accessible to all.
Every video is an expression of the UCLA Health, David Geffen School of Medicine at UCLA (DGSOM) and/or UCLA Mattel Children’s Hospital brand and as such, they should have a consistent visual style.
Please refer to the Imagery guidelines for tips on how to represent UCLA Health on video.
A standard graphics package is available for download for UCLA Health and DGSOM branded videos.
Marketing photography/videography requires approval and oversight of the UCLA Health Marketing office. Photography involving a commercial filming permit from the Events Office requires oversight and approval by the Campus Events Office. Request a permit via UCLA Events here. See Section B. parts 1 & 2 of Policy 863.
Photography/videography by news media organizations, documentary filmmakers and other media deemed to have significant news or institutional value require approval and oversight by the UCLA Health Media Relations Office.
If you hire an outside photographer or videographer, you need to work with purchasing to ensure the individual has appropriate liability insurance. You should engage the photographer on a work-for-hire basis, or obtain a written agreement that UCLA will have unlimited usage rights to the photography or videography.
Photography or filming or any type of video or other recording by any means of patients or staff is allowed as long as it meets the requirements in UCLA Health Policy 0308, which is intended to protect the confidentiality and privacy of patients and staff while allowing photography or videography under appropriate circumstances.
Types of Photography
Videos and photos consents:
Select the desired video files by clicking on the button below. Always use the prepared videos available in this section. If you do not see the file format you need, email the Marketing department.
Download UCLA Health branded video assets (mp4)
Download DGSOM branded video assets (mp4)
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To meet ADA guidelines, university videos are required to have some form of captioning available for viewers. There are two options for captioning: open and closed. Open captions are always in view and cannot be turned off, whereas closed captions can be turned on and off by the viewer. When deciding on a method of captioning, consider your marketing goals, as well as the platform and context. Below are platform-specific best practices as well as instructions for creating captions in Adobe Premiere.
YouTube, Facebook and Vimeo support closed captioning, so open captioning is not necessary. However, remember to edit the closed caption file before publishing and promoting your video. Auto-generated caption files often contain misspellings and errors. In fact, auto-generated caption files supplied by YouTube and others are not considered viable according to the Department of Justice for compliance with ADA.
You may upload your video to YouTube, correct your captions within the platform, and download an .SRT file. When uploading the same video to Facebook, upload the .SRT file to easily correct captions and avoid duplicate effort. Facebook auto-plays all videos with the sound turned off, so open captioning is a best practice for higher post engagement.
Twitter, Instagram and LinkedIn do not support closed captioning, so open captioning is required for ADA compliance.
Follow these steps to create open captions in Adobe Premiere. Remember to create your video with captions in mind to prevent the captions overlapping your video’s text and graphics.
Note: These instructions assume basic knowledge of the Adobe Premiere software.
Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. Your image should include minimal text. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
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