Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA DGSOM Logo
UCLA Health Brand Signature
UCLA Jonsson Comprehensive Cancer Center
Naming, Copy & Content
How to apply brand guidelines across channels
Reception Area Videos
Update Your Provider Profile
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
Department logos typically appear in combinations of UCLA Blue and black, as shown here in the UCLA DGSOM logo. All black and all white department logos are also acceptable. Never use the department logo in gray or grayscale.
The boxed version of the UCLA DGSOM logo can be:
Always use the logo artwork from the brand bundle provided by the DGSOM Dean’s Office, or UCLA Health Marketing (at the bottom of this page.)
Never crowd department logos. They need “buffer” space to achieve visual impact. Use the width of the letter “U” to gauge the amount of clear space that’s needed.
It’s fine to align the left hand edge of the logo with your text or image. The empty space in the margin will function as the necessary clear space.
Never use department logos below the minimum size, measured vertically.
The logo should be at least 0.4” high, equivalent to 34 pixels high.
Once the official brand bundle digital masters are delivered, do not alter them in any way.
Do not introduce outlines or outline type into the department logo.
Do not change the spacing between the campus logo and the name.
Do not alter the color or weight of department logo elements.
Do not rotate the department logo off the baseline.
Do not replace the UCLA logo with custom icon.
Do not replace “David Geffen School of Medicine” with department name, or lab name, or group name.
Do not place icons, words or representational graphics to change the meaning of the logo.
UCLA DGSOM logo - standard
UCLA DGSOM logo - reversed
UCLA DGSOM - black
UCLA DGSOM - white