DGSOM Logo Brand Guidelines

Department logos typically appear in combinations of UCLA Blue and black, as shown here in the UCLA DGSOM logo. All black and all white department logos are also acceptable. Never use the department logo in gray or grayscale.

The boxed version of the UCLA DGSOM logo can be:

1. UCLA Blue and black on white background
2. All black on white background
3. UCLA Blue and white on black or dark background
4. All white on black or dark background

Always use the logo artwork from the brand bundle provided by the DGSOM Dean’s Office, or UCLA Health Marketing (at the bottom of this page.)

Never crowd department logos. They need “buffer” space to achieve visual impact. Use the width of the letter “U” to gauge the amount of clear space that’s needed.

It’s fine to align the left hand edge of the logo with your text or image. The empty space in the margin will function as the necessary clear space.

Never use department logos below the minimum size, measured vertically.

The logo should be at least 0.4” high, equivalent to 34 pixels high.

Once the official brand bundle digital masters are delivered, do not alter them in any way.

Do not introduce outlines or outline type into the department logo.

Do not change the spacing between the campus logo and the name.

Do not alter the color or weight of department logo elements.

Do not rotate the department logo off the baseline.

Do not replace the UCLA logo with custom icon.

Do not replace “David Geffen School of Medicine” with department name, or lab name, or group name.

Do not place icons, words or representational graphics to change the meaning of the logo.