Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA DGSOM Logo
UCLA Health Brand Signature
UCLA Jonsson Comprehensive Cancer Center
Naming, Copy & Content
How to apply brand guidelines across channels
Reception Area Videos
Update Your Provider Profile
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
The core element in UCLA Health’s graphic identity is the Campus Logo. The logotype is simple and modern, with a slight slant to “UCLA” to give it a dynamic feel. It’s a custom font design and can’t be accurately reproduced with any typeface.
The “boxed” logo offers impressive visual weight and puts the UCLA Blue color front and center.
If you need to combine the UCLA Health logo with the name of your specialty or department, see department logos.
This is how the UCLA Health logo should appear on white backgrounds. Always use UCLA Blue or solid black — no gray or grayscale versions are permitted.
This is how the UCLA Health logo should appear on black or dark backgrounds.
The UCLA Health logo may only appear in two color options:*
Always use the logo artwork from the Downloads section to assure logo colors are correct. The colors were meticulously assigned to create continuity and consistency.
PANTONE 2383C PANTONE 3553U CMYK 83 40 3 6 RGB 39 116 174 HEX #2774AE
*In order to support legibility, in certain instances, with permission from the UCLA Health Marketing Department, the logo can appear as solid UCLA Darkest Blue, HEX #003B5C.
Take care in positioning the UCLA Health logo. Choose the minimum size or larger, and provide at least the minimum clear space around the logo. Typically booklets, brochures and reports use the logo on the front or back covers. Flyers and ads often use the logo near the bottom to anchor the layout.
Only rarely is the UCLA Health logo the focal point of a layout. A photograph, headline or title may well be larger or carry more visual weight. However, the logo does need prominent placement and proportional size so it doesn’t disappear from the page.
Never use the logo in place of text in headlines or copy. When the UCLA Health name appears within a headline or body copy, simply set the letters UCLA Health in the same typeface and size as the surrounding text.
Never crowd the logo. It needs clear space, “buffer” space, around it. Use the height of the letter “L” to gauge the amount of clear spacethat›s needed.
It’s fine to align the left hand edge of the logo with your text or image: the empty space in the margin will function as the necessary clear space.
The department logo system allows for tighter integration of the UCLA Health logo and the specialty or department name.
Logo size should be proportional to other elements of the layout. In no case should the logo be sized below these minimums, measured vertically.
Print: do not use smaller than 0.5” wide. Digital: do not use smaller than 36 pixels wide at 72 dpi or 0.5” wide regardless of resolution.
The impact of any brand depends on consistent application. Any deviation from correct use can destroy the impact of our identity and should be avoided.
Always use the logo as it was designed, and do not change it in any way.
The Marketing department can answer any questions you may have about the naming and logo systems.
It is always preferred that the full color logo be placed on a white background whenever possible.
Black and white logo on a white or light-toned background
Black and white logo on a mid-to dark-toned background with white type.
Full color logo on a mid-tone background with white type.
Full color logo on a dark background with white type.
White logo on a dark-toned background with white type.
Full color logo on a black background with white type.
White logo on a blue background with white type.
White logo on a black background with white type.
Do not add a drop shadow to the logo.
Do not change the relative sizes of “UCLA” and “Health,” or otherwise emphasize letter pairs.
Do not use any shade of gray or grayscale for the logo.
Do not place the logo against a distracting color background
Do not reverse the logo against a light-tone background
Do not place the logo over a patterned background.
Do not place the logo against a UCLA Gold background
Do not place the logo over a complex background or a photographic background.
Do not add a border to the logo.
UCLA Health logo - standard
This is the standard UCLA Health logo
UCLA Health logo with reversed Health in white
It is always preferred that the full color logo be placed on a white background whenever possible
UCLA Health logo in black & white
Updated 08/14/19 added B&W png
UCLA Health logo in white
Updated 08/14/19 added white .png file
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