Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA Health Brand Signature
UCLA Jonsson Comprehensive Cancer Center
Naming, Copy & Content
How to apply brand guidelines across channels
Reception Area Videos
Update Your Provider Profile
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
The UCLA Health identity program uses a multitier ‘logo’ system to identify all entities within the UCLA health brand. This includes all hospitals, clinics, departments, centers and institutes. A logo is composed of the UCLA logo, the solid rectangular panel with the specially styled letters ‘UCLA,’ and the brand descriptor typography.
The logo for UCLA Jonsson Comprehensive Cancer Center has a different structure than other clinical department logos in our identity system. It does not use the UCLA Health logo. It follows the academic identity system because it is primarily a research center. There is also a logo for the UCLA Jonsson Cancer Center Foundation.
Both of these logos are the only graphic device to be used to identify the UCLA Jonsson Comprehensive Cancer Center or UCLA Jonsson Cancer Center Foundation.