Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA Health Brand Signature
Naming, Copy & Content
How to apply brand guidelines across channels
Update Your Provider Profile
UCLA Health Style Guide
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
The UCLA Health identity program uses a multitier 'logo' system to identify all entities within the UCLA Health brand. This includes all hospitals, clinics, departments and programs. A logo is composed of the UCLA logo, the solid rectangular panel with the specially styled letters 'UCLA,' and the brand descriptor typography.
The logo for Mattel Children’s Hospital UCLA has a different structure than other logos in our identity system in that it is designed with the brand descriptor first and the UCLA logo following. Therefore, the graphic standards for this entity are different from those of other UCLA Health logos.
This new logo for Mattel Children’s Hospital UCLA is the only graphic device to be used to identify this hospital. It replaces all older logos.
UCLA Mattel Children’s Hospital logo - standard
UCLA Mattel Children’s Hospital logo - reversed
UCLA Mattel Children’s Hospital logo in black & white
UCLA Mattel Children’s Hospital logo in white