• UCLA Health
  • myUCLAhealth
  • School of Medicine
Brand Guidelines

Brand Guidelines

Brand Guidelines
  • Fundamentals

    Who we are

    Brand Defined

    The UCLA Health brand, core mission, key message, brand pillars and personality

    Brand Protection

    Policies, permissions and approvals to use UCLA, UCLA Health logos and marks

    Brand Accessibility

    Creating an inclusive experience for everyone

    • Brand Defined
    • Brand Protection
    • Accessibility
  • Identity

    How we look and talk

    Logos & Marks

    UCLA Health Logo

    UCLA Mattel Childrens Hospital Logo

    Department Logos

    UCLA DGSOM Logo

    UCLA Health Brand Signature

    Co-branded Logos

    UCLA Jonsson Comprehensive Cancer Center

    Colors

    Typography

    Graphic Elements

    Imagery

    Naming, Copy & Content

    • Logos and Marks
    • UCLA Health Logo
    • UCLA Mattel Childrens Hospital Logo
    • UCLA Health Brand Signature
    • UCLA David Geffen School of Medicine logo
    • UCLA Jonsson Comprehensive Cancer Center
    • UCLA Health Department Logos
    • Co-branded Logos
    • Colors
    • Typography
    • Graphic Elements
    • Imagery
    • Naming Copy & Content
  • Application

    How to apply brand guidelines across channels

    Web

    Social Media

    Print

    Desktop Stationery

    Video

    Video Guidelines

    Email

    Zoom Backgrounds

    Powerpoint Presentations

    Digital Screens

    Reception Area Videos

    • Web
    • Print
    • Email
    • Social Media
    • Video
    • Video Guidelines
    • Zoom Backgrounds
    • Clinic Offices Digital Screens
    • Reception Area Videos
    • Powerpoint Presentations
  • Project Request Guidelines
  • Resources

    Helpful Resources

    Update Your Provider Profile

    UCLAMDChat Webinars

    Project Request Guidelines

    • Updating Your Provider Profile
  • Orders

    How to Place Orders

    Business Cards & Stationery

    Physician Announcement Cards

    Giveaway Items

    • Business Cards & Stationery
    • Physician Announcement Cards
    • Giveaway Items
  • UCLA Health
  • myUCLAhealth
  • School of Medicine

Brand Guidelines

UCLA Mattel Childrens Hospital Logo

  1. Home
  2. Identity
  3. UCLA Mattel Childrens Hospital Logo

UCLA Mattel Childrens Hospital Logo

Share this

Overview

The UCLA Health identity program uses a multitier 'logo' system to identify all entities within the UCLA Health brand. This includes all hospitals, clinics, departments and programs. A logo is composed of the UCLA logo, the solid rectangular panel with the specially styled letters 'UCLA,' and the brand descriptor typography.

The logo for Mattel Children’s Hospital UCLA has a different structure than other logos in our identity system in that it is designed with the brand descriptor first and the UCLA logo following. Therefore, the graphic standards for this entity are different from those of other UCLA Health logos.

This new logo for Mattel Children’s Hospital UCLA is the only graphic device to be used to identify this hospital. It replaces all older logos.

UCLA Health Mattel Children's Hospital logo


Download

UCLA Mattel Children’s Hospital logo - standard

Download

UCLA Mattel Children’s Hospital logo - reversed

Download

UCLA Mattel Children’s Hospital logo in black & white

Download

UCLA Mattel Children’s Hospital logo in white

Download

Facebook Twitter Instagram Youtube LinkedIn
UCLA Health hospitals ranked best hospitals by U.S. News & World Report
  • UCLA Health
  • Find a Doctor
  • School of Medicine
  • School of Nursing
  • UCLA Campus
  • Directory
  • Newsroom
  • Subscribe
  • Patient Stories
  • Giving
  • Careers
  • Volunteer
  • International Services
  • Privacy Practices
  • Nondiscrimination
  • Billing
  • Health Plans
  • Emergency
  • Report Broken Links
  • Terms of Use
  • 1-310-825-2631
  • Maps & Directions
  • Contact Us
  • Your Feedback
  • Report Misconduct
  • Get Social
  • Sitemap

Sign in to myUCLAhealth