Who we are
The UCLA Health brand, core mission, key message, brand pillars and personality
Policies, permissions and approvals to use UCLA, UCLA Health logos and marks
Creating an inclusive experience for everyone
How we look and talk
Logos & Marks
UCLA Health Logo
UCLA Mattel Childrens Hospital Logo
UCLA Health Brand Signature
Naming, Copy & Content
How to apply brand guidelines across channels
Update Your Provider Profile
UCLA Health Style Guide
Project Request Guidelines
How to Place Orders
Business Cards & Stationery
Physician Announcement Cards
Part of being a public university is being inclusive. That’s the central tenet of accessibility: to fully include everyone who engages with UCLA and UCLA Health. Accessibility is an important mindset for anyone working on UCLA communications.
UCLA Health is committed to accessibility because respect for the rights and dignity of others is a True Bruin Value.
Accessibility is not optional. UCLA receives federal, state and local funding. That means both Section 504 of the Rehabilitation Act (1973) and the Americans with Disabilities Act (1990) apply to our campus. The University of California has systemwide policies in support of electronic accessibility.
Many of the changes to the UCLA Health Brand Guidelines introduced in 2018 are based on accessibility needs and ADA compliance. Colors and fonts are not simply esthetic decisions; they are important to usability. In this era of new communications trends and platforms, we must be mindful of accessibility across a wide range of media.
UCLA Health color specifications were modified to improve color contrast, especially for headlines and text. This change makes print and online materials more legible. Brand fonts were also updated. Helvetica, known for readability, is now the core font for online use. Department logos (sometimes called unit signatures or lockups) were re-designed for increased legibility and ease of use.
A new video section explains the need for captions and transcripts, and provides guidance for superimposed type and title cards. The print, social media and powerpoint presentations sections of this site also incorporate accessibility concerns.
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